72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often than their colleagues, according to a recent report by Aberdeen Group. Social selling (or building and fostering relationships online that lead to sales) has proven to help salespeople reach and exceed targets, take home higher commission and build lasting relationships with fruitful prospects. So if youâre not social selling, whatâs your excuse?
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