9 Steps to Get Your ‘Social-Selling’ Program Off the Ground

These days small businesses are being bombarded by consultants, pundits and thought leaders telling them they need to get their businesses on social media. With hardly a moment passing where we aren’t told to follow something on Twitter or like a page on Facebook, the proliferation of social has reached epic proportion. With this hyper-awareness comes a certain sense of urgency for most entrepreneurs — primarily the desire not to miss the ball on social media.

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