According to a recent case study with SAP, the sales pipeline increased by more than 40 percent when SAP’s Inside Sales team implemented LinkedIn’s Sales Navigator. In other words, social selling has crossed the proverbial chasm. We know that social improves the selling and buying process for all parties. Companies such as SAP, Microsoft, and EY are going all in on social selling. Mike Derezin, vice president of LinkedIn Sales Solutions, is seeing this first-hand with salespeople signing up for its Sales Navigator product.
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