Keep At It

I have arrived in Crawley. I left the house just after 7PM, which at least meant I’d miss the rush hour traffic, which I did. It was a smooth journey down. I’m staying at the Premier Inn. One of the things I like about taking a long long ride with myself is that I get a chance to think. I think better when I am in motion.

melonie

Mostly I was thinking about my writing “voice” or style as some would say. Having picked up blogging again, I feel that familiar tug of finding the right voice. There are a lot of great blogs out there that also focus on personal development, human potential, coaching etc. A good many of them are formulaic with the 7 this, and 5 that, which I understand from my NLP training is what’s called numeric framing. It’s also standard operating procedure for copywriters. And from what I understand from several people I’ve surveyed, they said they are more likely to read the numerically framed posts because it hints at being brief and easy to scan read. In other words, they feel they won’t have to invest too much time reading the post. I get that, but as a blogger I find it boring to follow the formula. But when I look at my google analytics, the posts that have the most hits are the ones that I have numerically framed. So the science seems to work.

I like to meander sometimes when I write, like i’m doing with this post. I feel like I am having a conversation with you. It feels more intimate. I suspect, if you’re a busy person, you’re problem wondering when I am I going to get to my point. There’s no numeric frame for you to scan.  My point is to have a meandering conversation with you. I’m sharing my thoughts and hope that my thoughts will spark your thoughts and we’ll have dialogue even if you don’t comment or reply directly, you’ll still have dialogue with me in your head.

Today I was scanning the list of people I subscribe to on Youtube. Some of them I have absolutely no ideas why I decided to subscribe to their channel. Melonie Mac is someone I subscribe to but can’t remember why I initially subscribed. To jog my memory, I watched a couple of her recent posts. Essentially she is gaming chic. She describes herself as a professional kid. She has 135, 562 subscribers. I wanted to know why. What is she doing to command that kind of attention?

The immediate phrase that comes to mind is that she seems passionate about gaming and making videos related to her gaming experience. In short, she loves what she does and it shows. I buy that and think it’s cool that she is doing her thing. Melonie has been making these videos for 4 years now. She has 236 videos and regularly gets 18,000 – 32, 000 views per video.

She is polished now, but I was curious to see what her first videos 4 years ago looked like. As you may have guessed, they weren’t as good as they are now. In fact, one of her earliest videos she titled, Blog of the Boring. She’d been receiving feedback from viewers that her vlogs were boring. I watched the video. The secret to the success she is enjoying now is contained in this video and she probably wasn’t even aware of it at the time. And she says, …”this is what I do. I do this for fun and it doesn’t matter if not everyone thinks it’s perfect, because obviously it’s never going to be perfect. So I’m just going to do what I love to do. And if people like it that’s awesome.”

She didn’t getting dejected and quit. She let go of needing to seek people’s approval and just did what she loved to do. She kept at it consistently, and over time her videos improved, and she got better, and she gained more and more confident.  If you’re a gamer, and you like this genre of gaming videos, you’ll probably like Melonie Mac.

My big take away from Melonie Mac is to do what you love to do and be consistent. Keep at it. I define doing what you love as something you would do regardless of whether it makes you money or not. If you could easily walk away from it today and never do it again, then chances are you just like doing it, not LOVE doing it. Everything else follows from that.

P.S.
I found writing this post much more enjoyable than some of my previous post and mainly because I felt like I was writing to you. Any thoughts?

2 Comments

  • Catherine Kunst says:

    Clay,

    I am drawn to lists when I am browsing news, blogs and articles; and indeed I skim those lists ruthlessly, reading perhaps every 10th or 100th word.

    And yet, I have been religiously following your words, drawings, cartoons, poems, short stories, podcasts, v-logs, etc. across multiple website urls, formats, platforms since about 2008.

    I don’t always get 100% of what you are trying to make and convey, or the emotional response you are seeking to evoke. But yet I keep coming back. I admire your willingness to change formats, to express, to create, to iterate again and again on the process to see what both feeds your muse and also resonates with others. It strikes me you need the intersection.

    I love when you tell stories, write narrative. Your other formats challenge me, but I like that too.

    • clay lowe says:

      Hi Cathy,

      Thanks for your comments. Feeding my muse and resonating with others is the dual track I tread. I’m always mindful of trying to balance the two. And that Muse of mine, well she has me all over the place, but I have to go where she leads. Multimedia through the social web offers opportunities to create in different format and facilitates helping me get all this stuff banging around in my out in some format.

      I’m trying to be more consistent in posting and also segmenting what content goes where.

      2008 eh? We’ve been kicking around together in Cyberspace for a long time. When I wrote Keep At It, I was thinking about you, so I’m glad you commented because I was going to email you and ask which format you liked best. A lot of the time when I’m writing narratives, I have you in mind as my reader. Knowing you are out there in Cyberspace listening, spurs me on. As you know, I love words. And narrative writing is my favorite form. I think I create in other formats for expediency because writing the narratives takes me longer do to. I have periods where I am fighting time and instead of silence, I use video, or audio, poems, or cartoons to fill the space.

      See, you make a great muse, instead of simple ‘thanks for you comments,’ I’m responding with a flipping essay! And maybe that’s the key – to have you firmly fixed in my mind when I’m writing in narrative form and if you tell me what other forms you like, I create more stuff in that form as well.

      Well, I better ruck up now. I have a workshop to run today for a group of bank managers.

      Clay

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